Jeremy Palmer: Black Ink Project Review Day 16

Update

After months in the making, Jeremy Palmer finally released his Black Ink Project 2 course to the public. Get all of the details on the Black Ink Project 2 Homepage.

Jeremy Palmers Black Ink Project: Review of Day 16

This is the sixteenth installment of Jeremy Palmers Black Ink Project series.

In this series, I will be reporting on my participation in Jeremy Palmers Black Ink Project webinar training course.

Background

For those of you that don’t know him, Jeremy Palmer is the author of the(now free)mega-hit ebook called “High Performance Affiliate Marketing“. In this book, he details how he went from barely showing a profit to a super-affiliate.

Today’s Topic: Measuring And Analyzing Your Traffic

Here are the areas covered:

1. What is the WHAM method?
2. What gets measured?
3. How to measure and how often
4. Assessing where you are and where you’d like to be
5. Making an action plan
6. Factors you control
7. Factors you cannot control
8. Overview of tools you can use

Sign up at http://www.theblackinkproject.com for all of the slides, recordings and other visuals.

Highlights

This session focused on the things we need to be looking at and measuring as site owners. What we measure, how we measure, assessing where we are at and making an action plan from this data is critical to our success as affiliate marketers.

Jeremy discussed the various tools we can use to collect this information by both paid and free means.

My Top Take-Away

Link cloaking is not just a way to keep people from stealing your commissions. It may help site visitors not have a trust issue with being redirected to an off-site URL. Also, it keeps you from supplying your merchant with keyword information they could use to compete against you.

Tomorrow’s Topic: Using Split Testing To Get Results

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