One of the hottest topics I’ve heard tossed around lately has to do with blogging. There seems to be staunchly divided camps on the subject. There are those who believe unless people are searching for the keywords you’re writing about there’s no reason to waste your time. It won’t get seen anyway. Others say you need to make sure the content you’re providing will help your readers and let the SEO take care of itself.
My Approach Looks At Both Humans And Spiders
I do totally agree that the content has got to be relevant and useful to your readers or it is just self-serving spider bait. We’ve all read articles like this-they sound stilted and unnatural and are peppered with obvious keyword insertions at every point possible. They make us mad because we feel like the writer is taking us for idiots with this ploy. We may even unsubscribe or delete them as a bookmark because we don’t like to feel like crash test dummies for their marketing efforts.
When I’m drafting a blog post, I want it to come from a sincere desire to convey an experience I believe will benefit my readers. Only after I’ve drafted what I want to communicate to my readers do I give ANY thought to keywords and SEO. That way, I’m not muddying the content waters by trying to force the post to be about something that a search engine will love but my visitor will be left scratching their head about.
Give Me Your Thoughts On This
I really want to know what method has worked best for you. I’m always trying to learn something new and I never believe that my approach is perfect and can’t be improved on. If that were the case, I’d be blogging from the hubble telescope instead of earth.
So, chime in and give me your thoughts about blogging for humans and/or spiders and let’s open up a dialog that everyone can benefit from. Leave me a comment and let’s get the conversation rolling.
If you think about it, you kinda need it all! In my thinking.. if i'm an internet marketer and have been for a while, more than likely I've learned some of the ropes and I know where to find my answers, which blogs to visit etc…
So that means the other marketers out there are doing the same thing… I would “guess” that no where near as many “seasoned” marketers search for “how to make money online” etc etc.. They have certain blogs/sites that they visit to get new information and to interact.
So to capture a veteran marketers attention I think it's best to comment on the high traffic blogs, twitter etc etc. And if they use the link love widgets and those type things, people will comment because they realize they can get a link back to their site easily! Then when you get them to YOUR blog, you have the content/product waiting on them!
THEN you have the newbies… If you want to target them, then more than likely they will be searching for “how to make money online” etc etc, so if you are looking to capitalize on the “new folks” then that approach is a must in my opinion.
So using keywords for the newbies, and using social bookmarking, commenting, twitter and all those for more advanced marketers and even the newbies as well.
Thanks for stopping by and weighing in on this.
That sounds like a great approach. Your readers always need to feel the content is aimed at them and not a search engine.
Jeff
Hi Jake,
Good to hear from you again. Hope all is well.
I haven't had much luck getting the attention of anybody big on social media. Sure, I get the occasional response but it's rare.
I think cracking the social media code for newbies and mid-level marketers is still a tall order for them.
Jeff
Thanks for stopping by and weighing in on this.
That sounds like a great approach. Your readers always need to feel the
content is aimed at them and not a search engine.
Jeff
Hi Jake,
Good to hear from you again. Hope all is well.
I haven't had much luck getting the attention of anybody big on social
media. Sure, I get the occasional response but it's rare.
I think cracking the social media code for newbies and mid-level marketers
is still a tall order for them.
Jeff
Thanks for stopping by and weighing in on this.
That sounds like a great approach. Your readers always need to feel the
content is aimed at them and not a search engine.
Jeff
Hi Jake,
Good to hear from you again. Hope all is well.
I haven't had much luck getting the attention of anybody big on social
media. Sure, I get the occasional response but it's rare.
I think cracking the social media code for newbies and mid-level marketers
is still a tall order for them.
Jeff