Being relatively new to internet marketing I’m always running into things that I need to know that I haven’t a clue about.
Recently, it was trackback links.
I had a vague understanding that they were a way to notify a blog or web site owner that you had were referencing them in one of your posts. Hopefully, it was a reference that could help both of you.
I posted to my favorite forum-Lynn Terry’s Self-Starters Weekly Tips forum-and got a response from Teli Adlam, the owner of the Optiniche blog.
She told me if I was using WordPress and linking to entries within other WP blogs, then most of the trackbacking was being handled for me through the internal ping system and that I may already be doing more of it than I was aware.
As for active trackbacking, she explained that trackbacks are a way to let another blogger or website owner know that you’ve referenced material from their site in one of your posts. She told me that it was essential that you also put a link to this material in your post. Otherwise, the site owner would think you were getting the benefit of a backlink without giving them due consideration.
I told her there was obviously a whole lot more I needed to know about them before I tried to actively do them and asked her if she had any report I could read that went in more depth. She did and it is available here.
As with all of her content, it is easy to understand and thorough. The best part about it is it gives me a both an immediate tool for using trackbacks and a reference for future problems and questions I may have.