After months in the making, Jeremy Palmer finally released his Black Ink Project 2 course to the public. Get all of the details on the Black Ink Project 2 Homepage.
Jeremy Palmers Black Ink Project: Review of Day 3
This is the third installment of Jeremy Palmers Black Ink Project series.
In this series, I will be reporting on my participation in Jeremy Palmers Black Ink Project webinar training course.
For those of you that don’t know him, Jeremy Palmer is the author of the(now free)mega-hit ebook called “High Performance Affiliate Marketing“. In this book, he details how he went from barely showing a profit to a super-affiliate.
Each day, I will post the topic from the previous day’s session and will share at least one important idea that I took away from the session. These posts are intended as an overview of the webinars and NOT to replace participation in them.
I highly recommend signing up for this webinar series. I do NOT receive ANY compensation for recommending this. I simply believe that Jeremy Palmer is a man who knows his stuff, has the proof to show it and really cares about helping others succeed online.
Each webinar will last an hour and a half with the last thirty minutes used for Q and A. There will be twenty sessions divided as follows:
- five weekday webinar sessions
- one week off between each series of five sessions to get assignments and take action on what was learned the previous week
- course will take eight weeks to complete
Each session will be recorded and the recording will be available within twenty-four to forty-eight hours. The recordings will include the graphics used during the presentation. He will also send an email with a summary of the topic, resources discussed and links to Q and A topics.
Today’s Topic: Developing A Rock Solid Business Plan
Jeremy started by saying our number one goal today is to look objectively at our business plan.
To help us with a real-world example, he chose the ultra-portable notebook computer niche and we will be developing and launching a real site for this niche. Excellent approach to go beyond dry theory and allow us to see the process as it evolves.
He then introduced the business school favorite, the SWOT analysis. This is a four square grid where you list the Strengths, Weaknesses, Opportunities and Threats that you face in trying to launch a niche site.
The important point made here is all factors do not have the same weight. Let’s say you don’t have the technical skills for a project and you don’t have the money to outsource them. In this case, the lack of money is actually a more important weakness than simply not having the skills.
In the end, you have to take all of the factors you list and decide “Can I do this?”
My Top Take-Away
One of the most important things you can do when doing market analysis is make sure you’re not just thinking about different factors. You must be writing them down or they’ll be gone.
It is an obvious point but one that is constantly overlooked by even the most experienced marketers.
Tomorrow’s Topic: Getting To Know Your Audience
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[tags]jeremy palmer,high performance affiliate marketing,affiliate marketing,black ink project,quit your day job[/tags]