After months in the making, Jeremy Palmer finally released his Black Ink Project 2 course to the public. Get all of the details on the Black Ink Project 2 Homepage.
Jeremy Palmers Black Ink Project: Review of Day 17
This is the seventeenth installment of Jeremy Palmers Black Ink Project series.
In this series, I will be reporting on my participation in Jeremy Palmers Black Ink Project webinar training course.
For those of you that don’t know him, Jeremy Palmer is the author of the(now free)mega-hit ebook called “High Performance Affiliate Marketing“. In this book, he details how he went from barely showing a profit to a super-affiliate.
Today’s Topic: Using Split Testing To Get Results
Here are the areas covered:
- What happens to your visitors when they land on your site?
- What defines success on the web?
- Why does testing matter?
- Why guessing doesn’t work
- What are the most important things to test?
- Different testing methodologies
- What tools to use and where to get them
- Keys to success with testing
Sign up at http://www.theblackinkproject.com for all of the slides, recordings and other visuals.
Jeremy had Scott Miller, CEO of Vertster, teach the majority of this session. Vertster’s main products are two testing suites for small to mid-sized businesses.
Scott talked about the three biggest testing methodologies (A/B,Full Factorial Multivariate,Fractional Multivariate or Taguchi) and how they can be incorporated into your testing plan.
My Top Take-Away
I was surprised to hear that it is expected that between fifty to eighty percent of your site visitors bounce, or leave your site, immediately. I had no idea that was the industry average.
Tomorrow’s Topic: Outsourcing-The Key To Growth And Sustainability
Amit Mehta, of SuperAffiliateMindset.com, will be giving tomorrow’s lecture.
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[tags]jeremy palmer,high performance affiliate marketing,affiliate marketing,black ink project,quit your day job,split testing, multivariate testing,site optimization,vertster,google webmaster tools[/tags]