But I Know The Mission Of My Website Do you? I had an interesting revelation this morning. I just finished Darren Rowse's Problogger book and I was going back to a site of mine to update the About page. I scanned the text I had entered almost two years ago and realized something. It did not communicate to my visitors what the site was about really. Oh sure, it gave them … [Read more...] about Are You Lying To Yourself?
website purpose
Have You Defined The Purpose Of Your Website?
Can You State Your Website's Purpose In 30 Seconds Or Less? If you can't, there's a good chance your readers won't grasp it in the 2 seconds they may spend looking at it before hitting the back button. Think of it like the elevator speech you prepare to tell a potential client about you and how you can help them. If you can't get your message across clearly and concisely … [Read more...] about Have You Defined The Purpose Of Your Website?