But I Know The Mission Of My Website Do you? I had an interesting revelation this morning. I just finished Darren Rowse's Problogger book and I was going back to a site of mine to update the About page. I scanned the text I had entered almost two years ago and realized something. It did not communicate to my visitors what the site was about really. Oh sure, it gave them … [Read more...] about Are You Lying To Yourself?
Can You State Your Website's Purpose In 30 Seconds Or Less? If you can't, there's a good chance your readers won't grasp it in the 2 seconds they may spend looking at it before hitting the back button. Think of it like the elevator speech you prepare to tell a potential client about you and how you can help them. If you can't get your message across clearly and concisely … [Read more...] about Have You Defined The Purpose Of Your Website?