Can You State Your Website's Purpose In 30 Seconds Or Less? If you can't, there's a good chance your readers won't grasp it in the 2 seconds they may spend looking at it before hitting the back button. Think of it like the elevator speech you prepare to tell a potential client about you and how you can help them. If you can't get your message across clearly and concisely … [Read more...] about Have You Defined The Purpose Of Your Website?