When you’re new to the internet marketing game it seems like you can’t do enough fast enough to generate income. You’re always getting emails telling you about the next big thing and it’s easy to get caught up in somebody’s sales letter to the point that you want to jump on board right away.
This may not be a bad thing. Especially if it’s a product released by a publisher you have some history with and have developed trust in their offerings.
Where I think a lot of internet marketers, newbies and seasoned pros alike, go wrong is when they get so excited about getting their links or sales pages up that they forget to do one very critical thing.
They rattle off some copy, get some graphics, proof it, clean it up and upload it to their host. They blog about it or submit articles or send it to the social bookmarking sites they belong to and move on to the next project.
What’s missing here?
Did they take even 5 minutes to step back and look at their headline or sales copy from the perspective of somebody who knows nothing about the product? Did they make assumptions about the level of industry or product information the prospect possesses? Can they read through the sales letter and walk away with a clear understanding of the problem that the product solves and why it solves it better than any other similar product?
What’s that critical thing?
The critical thing is to ask this simple but very important question-“Why do I absolutely NEED to have this product?”
If you can answer that question based on the information you have provided your intended prospect without filling in the gaps with so called “common knowledge” then you are well on your way to a successful product launch.
[tags]internet marketing, newbie[/tags]
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