We’ve All Been There
You know, you see an offer or a free report that we want to check out. We decide we want to read more and BOOM! there we are being asked for our email address. What is it that makes us decide to go ahead and give them our email address? I mean besides the unsubscribe backend process.
In a word, it’s Trust.
If we’ve done business with them before we don’t think twice about it. And if we don’t think twice it’s probably because we’ve learned to trust that our information will only be used the way we intended and we won’t be bombarded with a constant stream of crap offers and signups.
Jonathan Leger is one of those people I have the utmost respect and trust for. He’s an SEO whiz who excels at breaking the concepts down so anybody can understand them. His customer service is second to none and his insights are dead on.
His latest report, Preselling Secrets is another excellent example of taking a contraversial topic like email lists and giving you only what you need to know to make your campaigns more subscriber-friendly and profitable.
In it he discusses:
- What email tactic you should NEVER use!
- Three different types of email campaigns.
- Blueprint of a successful full-scale promotion.
The time you’ll save and the money you’ll make implementing his suggestions will make the 7 dollars you spend on this report seem like one of the best investments you’ve made in a long time.