Can You State Your Website’s Purpose In 30 Seconds Or Less?
If you can’t, there’s a good chance your readers won’t grasp it in the 2 seconds they may spend looking at it before hitting the back button. Think of it like the elevator speech you prepare to tell a potential client about you and how you can help them. If you can’t get your message across clearly and concisely your visitors will lose interest and move on. The kiss of death for your web presence and your business.
Three Questions To Ask About Your Website
- Is your purpose too broad? If you’re trying to capture too big of an audience you’ll just confuse and alienate people because your content won’t be targeted enough to interest them.
- Is your purpose too narrow? Have you excluded all but a very small group? The biggest risk here is that you’ll end up with a site of 20 highly responsive readers. 20 readers is still 2o readers.
- Have you done competition analysis? Until you have 20,000 daily visitors and the page rank to prove it, you need to be sure you have a chance to rank for your site’s keywords. Market Samurai and Wordtracker are great tools for checking how many searches are done for your keywords and how many other pages out there are targeting them. You’ll want to find a happy medium between search volume and competition.
The beginning of the year is the perfect time to look at your site or sites and ask these questions. What you’ll find is once you understand your website’s purpose you’ll be better able to communicate it to your readers.
Have you started looking at your sites already? Drop me a comment and let me know how you’re making out.