One of the hottest topics I’ve heard tossed around lately has to do with blogging. There seems to be staunchly divided camps on the subject. There are those who believe unless people are searching for the keywords you’re writing about there’s no reason to waste your time. It won’t get seen anyway. Others say you need to make sure the content you’re providing will help your readers and let the SEO take care of itself.
My Approach Looks At Both Humans And Spiders
I do totally agree that the content has got to be relevant and useful to your readers or it is just self-serving spider bait. We’ve all read articles like this-they sound stilted and unnatural and are peppered with obvious keyword insertions at every point possible. They make us mad because we feel like the writer is taking us for idiots with this ploy. We may even unsubscribe or delete them as a bookmark because we don’t like to feel like crash test dummies for their marketing efforts.
When I’m drafting a blog post, I want it to come from a sincere desire to convey an experience I believe will benefit my readers. Only after I’ve drafted what I want to communicate to my readers do I give ANY thought to keywords and SEO. That way, I’m not muddying the content waters by trying to force the post to be about something that a search engine will love but my visitor will be left scratching their head about.
Give Me Your Thoughts On This
I really want to know what method has worked best for you. I’m always trying to learn something new and I never believe that my approach is perfect and can’t be improved on. If that were the case, I’d be blogging from the hubble telescope instead of earth.
So, chime in and give me your thoughts about blogging for humans and/or spiders and let’s open up a dialog that everyone can benefit from. Leave me a comment and let’s get the conversation rolling.